China has been known as the "Land of Clothes". In its long history, China has created a colorful dress culture and decorative arts. Silk fabrics such as damask, silk and satin, the four famous embroideries and the four famous brocades - brilliant achievements, beautiful and ingenious. In recent years, Chinese elements have become a treasure trove and source of inspiration for the international fashion, art and design industries. If people want to visit the Chinese Costume Festival today and learn more about the 5,000 years of costume culture, they finally have a good place to go: the Chinese Costume Museum. This paper firstly introduces the costume exhibition and museum, then proposes the combination of costume exhibition and museum, which breaks the traditional fashion art exhibition, and finally analyzes the data through questionnaires to conclude that: gender does not have an effect on the motivation of respondents to come to visit the museum; people aged between 18 and 30 years old are more inclined to go to the Costume Museum; at least 29% of undergraduate degrees in the four groups involved in the test were more inclined to the Costume Museum.

Qianlan Xu, Kexin Han, Zheng Li. Costume Exhibition and Museum: A Platform for the Art of Fashion. Frontiers in Art Research (2023) Vol. 5, Issue 13: 44-50. https://doi.org/10.25236/FAR.2023.051308.

[1] Bai Q, Nam B H. Where ‘West Meets East’: the cross-cultural discourses regarding the Chinese arts collections at the Metropolitan Museum of Art [J]. Identities, 2022, 29(6): 883-902.

[2] McCartney N, Tynan J. Fashioning contemporary art: a new interdisciplinary aesthetics in art-design collaborations [J]. Journal of Visual Art Practice, 2021, 20(1-2): 143-162.

[3] Noris A, Nobile T H, Kalbaska N. Digital fashion: A systematic literature review. A perspective on marketing and communication [J]. Journal of Global Fashion Marketing, 2021, 12(1): 32-46.

[4] Raxworthy C J, Smith B T. Mining museums for historical DNA: advances and challenges in museomics [J]. Trends in Ecology & Evolution, 2021, 36(11): 1049-1060.

[5] Raimo N, De Turi I, Ricciardelli A, et al. Digitalization in the cultural industry: evidence from Italian museums [J]. International Journal of Entrepreneurial Behavior & Research, 2021, 28(8): 1962-1974.

[6] Tranta A, Alexandri E, Kyprianos K. Young people and museums in the time of covid-19[J]. Museum Management and Curatorship, 2021, 36(6): 632-648.

[7] Zollo L, Rialti R, Marrucci A, et al. How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience [J]. Current Issues in Tourism, 2022, 25(18): 2991-3008.

[8] Cotter K N, Fekete A, Silvia P J. Why do people visit art museums? Examining visitor motivations and visit outcomes [J]. Empirical Studies of the Arts, 2022, 40(2): 275-295.

[9] Lee Y A, Min S, Koo S H. Apparel design scholarship practices: Analysis of ITAA professionals’ design abstract proceedings from 1999 to 2017[J]. Clothing and Textiles Research Journal, 2021, 39(2): 106-122.

[10] Parsons J, Morris K. Apparel and textile design scholarship: shared knowledge, dissemination, and evaluation [J]. Clothing and Textiles Research Journal, 2021, 39(1): 7-23.

[11] Khare A, Kautish P. Cosmopolitanism, self-identity, online communities and green apparel perception [J]. Marketing Intelligence & Planning, 2021, 39(1): 91-108.

[12] Green D N, Du Puis J L, Xepoleas L M, et al. Fashion exhibitions as scholarship: Evaluation criteria for peer review [J]. Clothing and Textiles Research Journal, 2021, 39(1): 71-86.

[13] Khare A, Kautish P. Antecedents to green apparel purchase behavior of Indian consumers [J]. Journal of Global Scholars of Marketing Science, 2022, 32(2): 222-251.

[14] Pugh E, Drost E A. Los Angeles Apparel: Locally Made in a Global Market [J]. Entrepreneurship Education and Pedagogy, 2021, 4(4): 778-796.

[15] Senapati K, Chattopadhyay A, Chakrabarty R. Market Size estimation of Domestic Apparel Retail in India using Predictive Analytics[J]. International Journal of Management and Development Studies, 2022, 11(01): 01-09.

[16] Sarkar J G, Sarkar A. S/he styles: narcissistic fashion apparel consumption in India [J]. Journal of Consumer Marketing, 2022, 39(1): 55-65.