Culture is both national and universal. The excellent traditional Chinese culture has nourished the Chinese nation and provided Chinese wisdom for constructing "a community with a shared future for mankind." This article analyzes the significance of inheriting and innovating China's outstanding traditional culture. Culture serves as the "root" and "soul" of the Chinese nation and should be rejuvenated in the new era. The article also explores the current challenges in cultural communication and the need to find new ideas to help traditional culture break free from its current constraints. It is essential to develop traditional culture by selecting the best elements and discarding outdated aspects. Applying ideas such as polyphonic communication, technology empowerment, equality, and mutual understanding to the communication system can further enhance the reach of excellent traditional Chinese culture. China's discourse power and global standing can be elevated by using Chinese narratives effectively. This will contribute to a stronger voice for China and its rich cultural heritage on the world stage.

Wang Jian, Wang Jing. Inheritance of the Rich Traditional Chinese Culture: China's Story in the New Era. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 19: 110-115. https://doi.org/10.25236/AJHSS.2023.061918.

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