In a complex international context, cultural soft power is a key factor in sustaining national cohesion and national vitality. In order to clarify the importance of cultural soft power in international competition, the positive role of cultural soft power needs to be analyzed. Using the knowledge spectrum as a basis, the connotation of cultural soft power is analyzed. The impact of the globalization situation on the enhancement of cultural soft power is also analyzed from two perspectives: cultural survival power as well as cultural innovation power. On this basis, the role of cultural soft power in international communication is analyzed in three aspects: comprehensive national power, international centripetal power and international competitiveness, with the aim of promoting the construction of national cultural soft power.

Zhima Luosang. Study on the Role of Cultural Soft Power in International Communication. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 19: 139-146. https://doi.org/10.25236/AJHSS.2023.061923.

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