Cognitive competition is the artistic process of changing the audience's cognition and behavior through technical tools such as big data algorithms, precise push, and social platforms. Cognitive competition has affected global Internet users in an invisible manner, like air. This paper first analyzes the significance of cognitive competition to communication research and national public opinion security. Second, from the theoretical basis of cognitive science and communication, this paper discusses the operation logic of cognitive competition affecting people's thinking and action. In addition, four realistic approaches are proposed, including cognitive consumption caused by redundant information, cognitive errors caused by false information, cognitive bias caused by one-way information, and irrational cognition caused by emotional information. Finally, from the national and individual levels, it is recommended that different subjects actively respond to the risks of cognitive competition with an evident attitude and comprehensive preparation. We can jointly build a free, rational, healthy, and efficient online discussion space through this.

Shinan Lu, Liqi Yang, Siyao Liu. The Significance, Operation Logic, and Coping Methods of Cognitive Competition in the Era of Digital Media. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 19: 147-153. https://doi.org/10.25236/AJHSS.2023.061924.

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