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Academic Journal of Humanities & Social Sciences, 2019, 2(7); doi: 10.25236/AJHSS.2019.020710.

Discipline and Breakthrough of Female Body in the Context of Consumer Society-Taking the “Rabbit” Group of Patients with Eating Disorders as an Example


Zhennan Dong

Corresponding Author:
Zhennan Dong

School of Journalism and Communication, Wuhan University, Wuhan City, Hubei Province, 430079, China
Email: [email protected]


In the Current Consumer Society, the Urge to Shop and Eat Has Been Liberated, and More and More People Believe That the Beauty and Status Symbols Brought by Consumption Have Also Made Lightness as a Kind of Self-Management Distinguishing Symbol So That the Body Bears Special Social Expectations as the Stared Object. the “Rabbit” is a Group That Repeatedly Struggles between Consuming Food and Physical Discipline. This Article Tracked and Observed the Communication Content of Chinese “Rabbit” Groups from April 2018 to December 2019 on “Baidu Tieba”, “Meet Rabbit App”, “Zhihu” and Other Platforms, Finding the Number of This Group Had a Uprising Trend. from the Perspective of Physical Discipline and Gaze Theory, the Author Attempts to Analyze the Discipline and Defiance This Group Has Suffered, in Order to Improve the Understanding and Care for the “Rabbit” Group from the Society.


Consumer Society, Physical Discipline, Gaze, Eating Disorders

Cite This Paper

Zhennan Dong. Discipline and Breakthrough of Female Body in the Context of Consumer Society-Taking the “Rabbit” Group of Patients with Eating Disorders as an Example. Academic Journal of Humanities & Social Sciences (2019) Vol. 2, Issue 7: 69-76. https://doi.org/10.25236/AJHSS.2019.0207010.


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