Academic Journal of Humanities & Social Sciences, 2023, 6(20); doi: 10.25236/AJHSS.2023.062013.
Wang Yizhou
School of Life Sciences, Xiamen University, Xiamen, China
Traditional culture is the "root" of the Chinese nation, and traditional cultural programs are an important part of the construction of socialist culture with Chinese characteristics. In the context of convergence media, traditional cultural programs, as a carrier of national sentiment, have enhanced national cohesion and identity, and promoted creative transformation and innovative development of culture.[1] However, traditional cultural programs are also facing problems such as lack of solemnity and seriousness, crude production and single audience. This paper explores the innovative ideas of traditional cultural programs through the organic combination of traditional culture and technological empowerment, narrative system, and idol guidance.
Convergence media; Traditional culture; Empathic communication; Embodied communication
Wang Yizhou. Research on the Innovation of Traditional Cultural Programs in the Era of Convergence Media. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 20: 76-80. https://doi.org/10.25236/AJHSS.2023.062013.
[1] Cao Shumin. Strengthening the Supply and Dissemination of Excellent Programs to Better Undertake the New Cultural Mission[J]. China Radio and Television Journal, 2023(08):4-5.
[2] Du Liping. The "Revitalization" of Cultural Heritage by Cultural TV Variety Shows[J]. China Radio and Television Journal, 2023(07):44-48.
[3] Chen Dandan. Research on the innovation of traditional culture dissemination in the era of convergence media[J]. Science and Technology Information, 2022,20(13):236-238.
[4] Xing Daning. The Aesthetic Communication of Chinese Excellent Traditional Culture from "China in the Canon"[J]. Journal of Chinese Radio and Television, 2022(07):120-123.