Academic Journal of Humanities & Social Sciences, 2023, 6(20); doi: 10.25236/AJHSS.2023.062022.
Yanming Li
School of Applied Technology, University of Science and Technology Liaoning, Anshan, China
Cross cultural communication is the communication that occurs between people from different cultural backgrounds, and cross-cultural communication ability has become a fundamental survival skill for people. Face culture is a common phenomenon in Chinese and Western cultures, and it is also a specific reflection of specific cultural values in language under the background of cultural diversity. As a complex social psychology, it plays an important role that cannot be ignored in cross-cultural communication. With the rapid development of economic globalization, communication between countries continues to deepen, and cross-cultural communication also becomes frequent. In order to smoothly carry out cross-cultural communication and achieve the goal of harmonious communication, appropriate strategies are particularly important. This article is based on the face theory and proposes cross-cultural communication strategies guided by the face view of China and the West: emphasizing historical and cultural differences, emphasizing personality and thinking differences, and strengthening the cultivation of cultural empathy ability.
Face Concept; Cross Cultural Communication; Face Theory; Cultural Difference
Yanming Li. Face Concept of China and the West and Cross Cultural Communication. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 20: 132-136. https://doi.org/10.25236/AJHSS.2023.062022.
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