Welcome to Francis Academic Press

Academic Journal of Humanities & Social Sciences, 2023, 6(20); doi: 10.25236/AJHSS.2023.062022.

Face Concept of China and the West and Cross Cultural Communication


Yanming Li

Corresponding Author:
Yanming Li

School of Applied Technology, University of Science and Technology Liaoning, Anshan, China


Cross cultural communication is the communication that occurs between people from different cultural backgrounds, and cross-cultural communication ability has become a fundamental survival skill for people. Face culture is a common phenomenon in Chinese and Western cultures, and it is also a specific reflection of specific cultural values in language under the background of cultural diversity. As a complex social psychology, it plays an important role that cannot be ignored in cross-cultural communication. With the rapid development of economic globalization, communication between countries continues to deepen, and cross-cultural communication also becomes frequent. In order to smoothly carry out cross-cultural communication and achieve the goal of harmonious communication, appropriate strategies are particularly important. This article is based on the face theory and proposes cross-cultural communication strategies guided by the face view of China and the West: emphasizing historical and cultural differences, emphasizing personality and thinking differences, and strengthening the cultivation of cultural empathy ability.


Face Concept; Cross Cultural Communication; Face Theory; Cultural Difference

Cite This Paper

Yanming Li. Face Concept of China and the West and Cross Cultural Communication. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 20: 132-136. https://doi.org/10.25236/AJHSS.2023.062022.


[1] H. Sun, 'Face' Cultural Differences between Chinese and Western and Intercultural Communication [J]. Journal of Hubei Open Vocational College, 2017, 39(3): 192-194.

[2] X. Y. Qu, Explore the triggering factors that influence the differences between Chinese and Western aspects of the concept[J]. Northern Literature, 2020, 71(21): 81-82.

[3] J. Chen, G. C. Hong, The analysis on the differences between Chinese and Western face views from the perspective of greetings[J]. Journal of Changchun Institute of Technology(Social Sciences Edition), 2019, 20(3): 66-69.

[4] L. Y. Zhang. On the Differences in "Face" between China and the West[J]. Research on Transmission Competence, 2018, 2(20): 17-18.

[5] D. D. Wang, Z. Z. Yuan. Exploration of English Teaching from the Perspective of Chinese and Foreign Cultures[M]. Changchun: Jilin Publishing Group Co., Ltd, 2021: 12-13.

[6] L. T. Deng. Four Ways to Promote Cross cultural Exchange[N]. Study Times, 2020-08-07(06).

[7] Q. Zhang. Analysis of the Differences in Face Perceptions between China and the West[J]. Journal of Jiyuan Vocational and Technical College, 2010, 9(03): 118-120.

[8] W. L. Fan. On the Differences in Face Culture between China and the West in Cross cultural Communication[J]. Journal of Lanzhou Vocational Technical College, 2018, 34(08): 95-96+172.

[9] Rui Li, Yanming Li. Preventive Strategies on Pragmatic Failure in Intercultural Communication [C]//. Proceedings of 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2015), 2015: 1144-1149.