Guangxi Minzu University, Nanning, Guangxi, China
Integrating red cultural elements into the ideological education of young students is an effective approach for higher education institutions to inherit their red genes. The higher education institution's red cultural education system, empowered by big data, is a multi-nodal structure comprising universities as the core, digital platforms, students, social units, and organizations. This system aims to enhance patriotism and promote the inheritance of red spirit and character values. However, red cultural education in higher education faces challenges in terms of cultural environment risks, lagging discourse, and institutional development. Therefore, there is a pressing need to accelerate the establishment of a unified Red Cultural digital education platform, continuously update discourse mechanisms, develop scientific education data analysis tools, construct a progressive professional feedback and supervision system, and enhance the digital effectiveness of Red Cultural education.
Empowerment by Big Data; Higher Education Institutions; Red Culture; Governance
Cao Yuxuan. In the Era of Big Data: The Practical Value, System Construction, and Risk Governance of Red Cultural Education in Higher Education Institutions. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 21: 53-59. https://doi.org/10.25236/AJHSS.2023.062109.
 Liu Jianping, Zhou Bei, Mo Danhua. Use red culture to educate people and create "golden courses" for ideological and political courses in colleges and universities [J]. China Higher Education, 2021 (12):25-27.
 Zhou Qi, Zhang Shan. On the realistic situation and innovative practice of red cultural resources in the new era [J]. Chongqing Social Sciences, 2020, (12): 19-27+2.
 Cao Yuxuan, Su Feng. The realistic situation, practical value and development path of "Internet + Red Culture" [J]. Southeast Communication, 2022, (09): 10-14.
 Wang Tao. Innovation and development of ideological and political education for college students under the background of "Internet +" [J]. Guide to Ideological and Theoretical Education, 2018, (07): 132-134.
 Fu Anling, Xiao Zhaoxia. Digital transformation and realization path of red culture in the big data era [J]. Journal of Red Culture, 2022, (01): 73-80+111.