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Academic Journal of Humanities & Social Sciences, 2023, 6(21); doi: 10.25236/AJHSS.2023.062125.

Research on the Path of Community-Based Tourism Development in the Context of Rural Revitalization—Take Naobao Village of Hohhot City as the Case


Yucheng Hao1, Wenjing Liu1, Jingru Zhang1, Zhiying Wu1, Boyuan Di2

Corresponding Author:
Yucheng Hao

1Department of Administration, Manzhouli College of Inner Mongolia University, Manzhouli, China

2Department of Law, Manzhouli College of Inner Mongolia University, Manzhouli, China


As a new form of rural tourism, community-based tourism can play an important role in the process of rural revitalization. This paper takes Naobao village of Hohhot City as the case, and points out that there are problems in rural tourism development at present, such as lack of villagers' willingness and enthusiasm to participate, loss of local culture and collective memory, and low tourist experience and market competitiveness. By analyzing the reasons and summarizing the advanced experience of community-based tourism development in Mingyue village of Chengdu City, this paper proposes that the tourism villages facing similar difficulties as Naobao village can refer to the development path of "communitization" of rural tourism. By mobilizing villagers to actively and extensively participate in community-based tourism development activities, promoting the deep integration of local culture and customs with community-based tourism development, innovating community-based tourism products and improving service quality, local can promote the sustainable development of tourism, improve villagers' living standards and assist rural revitalization.


rural tourism, community-based tourism, rural revitalization

Cite This Paper

Yucheng Hao, Wenjing Liu, Jingru Zhang, Zhiying Wu, Boyuan Di. Research on the Path of Community-Based Tourism Development in the Context of Rural Revitalization—Take Naobao Village of Hohhot City as the Case. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 21: 152-158. https://doi.org/10.25236/AJHSS.2023.062125.


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