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Frontiers in Art Research, 2023, 5(15); doi: 10.25236/FAR.2023.051501.

Research on the Development Path of Xiamen Movie Derivatives Industry—Based on Product Design and Marketing Perspectives


Yongxi Huang1, Chengyuan Wei2

Corresponding Author:
Yongxi Huang

1Xiamen University of Technology, Xiamen, China

2Xiamen University of Technology, Xiamen, China


The film derivatives are an important point of excavation in film production, production, distribution and broadcasting has become a consensus within the domestic and foreign industry, and the foreign Hollywood related film production companies put the development of film derivative in the core position of film and post-film development, Xiamen as a new base of film development, in recent years has gathered a number of film resources, in this region, the aggregation and dispersion, and itself has developed light industry environment and trade position also provide favorable development space for the development film derivate, through the full study of the consumption of Xiamen film derivates, in support of the relevant theory, for Xiamen cinema derivative industry development pathway research - based on derivatives design and marketing, to promote the Xiamen Film derivatives industry development.


Film derivative, Xiamen City, Design, Marketing

Cite This Paper

Yongxi Huang, Chengyuan Wei. Research on the Development Path of Xiamen Movie Derivatives Industry—Based on Product Design and Marketing Perspectives. Frontiers in Art Research (2023) Vol. 5, Issue 15: 1-6. https://doi.org/10.25236/FAR.2023.051501.


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