Xi Jinping's traditional cultural concept contains many new theoretical achievements of Marxism in China, with three distinct characteristics of richness, comprehensiveness and innovation. Therefore, based on the traditional cultural concept put forward by Xi Jinping, this paper outlines Xi Jinping's traditional cultural view and puts forward the innovative countermeasures of traditional culture integration of ideological and political education in colleges and universities.

Jiaru Zhang. College Ideological and Political Innovation Strategy Based on Xi Jinping's Traditional Cultural View. International Journal of New Developments in Education (2019) Vol. 1 Issue 1: 52-56. https://doi.org/10.25236/IJNDE.2019.010110.

[1] Li F (2018). Research Method Innovation of College Students' Ideological and Political Education Based on Cognitive Neuroscience. NeuroQuantology, vol. 16, no.5, pp. 194-200.
[2] Wen-Bo Z, University S (2017). Research on the innovation of college students' ideological and political education in the new era. Journal of Jiamusi Vocational Institute, vol. 28, no. 1, pp. 594-596.
[3] Yanning L (2017). Research on the Innovation in College Ideological and Political Education under the Guidence of Scientific Development View. Journal of Guangxi Radio & Tv University, vol. 35, no.2, pp. 416-419.
[4] Sumin S, Lanyu L, Likun L, et al (2019). An Exploration of Innovation of College Ideological and Political Education in New Era. SHS Web of Conferences, vol. 62, no. 4, pp. 477-480.
[5] Jiaqian, Zhang (2016). Research on the Reform Orientation of College Ideological and Political Course System under Background of Chinese Dream and New Normal. International technology management, vol.18, no.1, pp.19-22.
[6] Matsunagaudagawa R, Fujita Y, Yoshiki S, et al (2018). New Thought on the Ideological and Political Education of College Students. Journal of Taiyuan University of Science & Technology, vol. 285, no. 10, pp. 781-786.