School of Media, Anhui University of Arts, Hefei, China
The four self-confidence strategies are steadily advancing in the new era. Under the premise of road self-confidence, theoretical self-confidence and institutional self-confidence, cultural self-confidence has become more and more an important responsibility and mission of media people in the new era. In recent years, China's radio and television broadcasting has blossomed into a new splendor in the direction of cultural shaping and dissemination. Television programs are coming out of the woodwork, and how to create a masterpiece and how to become a brand is still a question we still need to explore. This paper relies on Norman Fairclough's discourse analysis theory to analyze the discourse expression of the hosts of cultural programs from three dimensions: text, discourse practice, and social practice, and how to improve the hosts' discourse expression strategies from the three dimensions. In order to enhance the important role of hosts in cultural programs and program branding.
Fairclough's three-dimensional analysis model; Moderator; Discourse analysis
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