Academic Journal of Humanities & Social Sciences, 2023, 6(22); doi: 10.25236/AJHSS.2023.062202.
Tang Na, Chen Xieyu
Department of Business, Geely University of China, Chengdu, China
This study adopts quantitative empirical research methods, collects data through questionnaires, uses SPSS for data analysis, and explores the factors affecting the growth of mini program game users. The research results show that values, perceived usefulness, and ease of use have a positive impact on user stickiness, user stickiness also has a positive impact on user satisfaction, and user stickiness plays a mediating effect between perceived value and user satisfaction. Among them, the mediating effect of user stickiness is 19%. The results of this study have important guiding significance for mini program game developers and provide new ideas and methods for research in related fields.
User Growth, Mini-program Games, User Stickiness, User Satisfaction
Tang Na, Chen Xieyu. Research on Factors Influencing User Growth of Mini-program Games. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 22: 8-14. https://doi.org/10.25236/AJHSS.2023.062202.
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