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International Journal of New Developments in Education, 2019, 1(2); doi: 10.25236/IJNDE.2019.010214.

On the Teaching Reform of Marketing Planning Course Based on the Teaching Mode of Applied Talents Training


Chunyan Zhao

Corresponding Author:
Chunyan Zhao

Guangzhou College of Technology and Business, Guangzhou 528137, China


At present, the major of marketing in Colleges and universities generally aims at training application-oriented talents, while many colleges and universities have weak practical teaching links. Based on the analysis of the current situation of practical teaching of marketing major, this paper puts forward the corresponding optimization suggestions, which provides some basis for strengthening the implementation of practical teaching of marketing major in Colleges and universities.


Marketing; Applied talents training; Practical teaching

Cite This Paper

Chunyan Zhao. On the Teaching Reform of Marketing Planning Course Based on the Teaching Mode of Applied Talents Training. International Journal of New Developments in Education (2019) Vol. 1 Issue 2: 72-77. https://doi.org/10.25236/IJNDE.2019.010214.


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