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Academic Journal of Humanities & Social Sciences, 2023, 6(22); doi: 10.25236/AJHSS.2023.062212.

Exploring the Narrative Strategies of Intangible Cultural Heritage Documentary Films in the Context of the Internet


Jiang Zhuoyan

Corresponding Author:
Jiang Zhuoyan

School of Journalism and Communication, Xi'an International Studies University, Xi'an, China


Intangible cultural heritage is an important symbol of the historical and cultural achievements of Chinese civilisation."Documentaries on intangible cultural heritage have made remarkable contributions to the preservation and development of Chinese culture by facilitating the dissemination of intangible cultural heritage through their "true-to-life" visual expression, showcasing China's image to the outside world, and making China's voice heard.The purpose of this paper is to analyse the qualities and communication disadvantages of intangible cultural heritage documentaries in terms of communication subjects, value information, and communication channels in the context of the Internet, and to explore their innovative narrative strategies in the Internet era.


Internet context; Intangible Cultural Heritage (ICH); Narrative strategy; Mode innovation

Cite This Paper

Jiang Zhuoyan. Exploring the Narrative Strategies of Intangible Cultural Heritage Documentary Films in the Context of the Internet. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 22: 68-72. https://doi.org/10.25236/AJHSS.2023.062212.


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