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Academic Journal of Humanities & Social Sciences, 2023, 6(22); doi: 10.25236/AJHSS.2023.062213.

Character Analysis of the Cognition, Willingness and Behavior of Tourists on Low-carbon Tourism—A Case Study of Mount Tai Scenic Spot


Min Liu, Chen Lv, Yongchang Yu

Corresponding Author:
Min Liu

Tourism College, Taishan University, Tai’an, China


Low-carbon tourism is a new way of tourism, which helps to reduce carbon emissions and promote carbon neutrality in the process of tourism. Taishan Scenic Area is a national 5A-level scenic area. This study takes tourists in Taishan Scenic Area as the research object and collects relevant information such as demographic characteristics, low-carbon tourism cognition, willingness and behavior characteristics of tourists. The results show that tourists have a high degree of low-carbon tourism cognition, but age, income, education level and occupation category have different degrees of influence on tourists' low-carbon tourism cognition. Tourists have strong intention of low-carbon tourism, and education level and income have obvious influence on tourists' intention of low-carbon tourism. The effect of tourists' low-carbon tourism behavior is low, because tourists pay more attention to factors such as their ability to pay, comfort and convenience. Finally, we take the implementation of low-carbon tourism development suggestion from the government, enterprises, tourists three aspects.


Low-carbon tourism; Taishan scenic area; Cognition; Willingness; Behavior

Cite This Paper

Min Liu, Chen Lv, Yongchang Yu. Character Analysis of the Cognition, Willingness and Behavior of Tourists on Low-carbon Tourism—A Case Study of Mount Tai Scenic Spot. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 22: 73-77. https://doi.org/10.25236/AJHSS.2023.062213.


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