Academic Journal of Humanities & Social Sciences, 2023, 6(22); doi: 10.25236/AJHSS.2023.062213.
Min Liu, Chen Lv, Yongchang Yu
Tourism College, Taishan University, Tai’an, China
Low-carbon tourism is a new way of tourism, which helps to reduce carbon emissions and promote carbon neutrality in the process of tourism. Taishan Scenic Area is a national 5A-level scenic area. This study takes tourists in Taishan Scenic Area as the research object and collects relevant information such as demographic characteristics, low-carbon tourism cognition, willingness and behavior characteristics of tourists. The results show that tourists have a high degree of low-carbon tourism cognition, but age, income, education level and occupation category have different degrees of influence on tourists' low-carbon tourism cognition. Tourists have strong intention of low-carbon tourism, and education level and income have obvious influence on tourists' intention of low-carbon tourism. The effect of tourists' low-carbon tourism behavior is low, because tourists pay more attention to factors such as their ability to pay, comfort and convenience. Finally, we take the implementation of low-carbon tourism development suggestion from the government, enterprises, tourists three aspects.
Low-carbon tourism; Taishan scenic area; Cognition; Willingness; Behavior
Min Liu, Chen Lv, Yongchang Yu. Character Analysis of the Cognition, Willingness and Behavior of Tourists on Low-carbon Tourism—A Case Study of Mount Tai Scenic Spot. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 22: 73-77. https://doi.org/10.25236/AJHSS.2023.062213.
[1] Wang B, Ying C. Analysis on the development of forestry carbon sink in Inner Mongolia under the background of carbon neutrality [J]. Inner Mongolia Forestry, 2022, 1: 35-36.
[2] Peeters P, Dubois G. Tourism travel under climate change mitigation constraints [J]. Journal of Transport Geography, 2010, 18(3): 447-457.
[3] Liu H F, Ming. Z, Lv F. Analysis of ideal model and path of ethnic community participation in low-carbon tourism [J]. Ecological Economy, 2020, 36(9): 129-134.
[4] Tang C C, Zhong C L, Ming Q K. Connotation and sustainable development strategy of low-carbon tourism in China[J]. Economic Geography, 31(5): 862-867.
[5] Guo R, Wu C N, He Y. From ecotourism to low-carbon tourism - from concept to practice [J]. Science of Environmental Protection, 2011, 37(02):48-50.