Welcome to Francis Academic Press

Academic Journal of Humanities & Social Sciences, 2023, 6(22); doi: 10.25236/AJHSS.2023.062225.

The Effective Path of Regional Cultural International Communication from the Perspective of Cultural Discounts--Taking Hui Culture as an Example

Author(s)

Zhou Jing

Corresponding Author:
Zhou Jing
Affiliation(s)

School of Foreign Studies, Anhui Xinhua University, Hefei, Anhui, China

Abstract

Regional culture plays an important role in the inheritance and development of Chinese culture and serves as an important channel for international communication. Although the international communication of regional culture has received increasing attention in recent years, the results have been unsatisfactory due to cultural discounts. The main purpose of the article is to explore the cultural discount of international publicity translation of Hui culture from the three major transmission nodes. It then concludes with methods for the global communication of Chinese regional culture.

Keywords

Cultural Discounts; Regional Culture; International Communication; Hui Culture

Cite This Paper

Zhou Jing. The Effective Path of Regional Cultural International Communication from the Perspective of Cultural Discounts--Taking Hui Culture as an Example. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 22: 142-148. https://doi.org/10.25236/AJHSS.2023.062225.

References

[1] Colin Hoskins, R. Mirus. (1988) Reasons for the U. S. Dominance of the International Trade in Television Programme. Media Culture&Society, 10, 499-515.  

[2] Walter Lippmann. (1956) Public Opinion. New York: Macmillan, 15. 

[3] Hall, Stuart. (1980) "Encoding and decoding", Culture, Media, Language, S. Hall, A. Lowe and P. Willis (eds), London: Hutchinson. 

[4] Carlos M. P. Sousa, Frank Bradley. (2006) ”Cultural Distance and Psychic Distance:Two Peas in a Pod?”Journal of International Marketing 14. 1, 49-70. 

[5] Joseph Straubhaar. (1991) Beyond Media Imperialism: Assymetrical Interdependence and Cultural Proximity[M]. Critical Studies in Media Communication, 56. 

[6] Verlegh P W J, Steenkamp J B E M. (1999) A review and meta-analysis of country of origin research. Journal of Economic Psychology, 5, 521. 

[7] Gottlieb, Henrik. Subtitling. In Mona Baker (ed.). (1998) Routledge Encyclopedia of Translation Studies (1st edition). London: Routledge, 244-248. 

[8] Miville M L, Gelso C J, Pannu R, et al. (1999) Appreciating similarities and valuing differences:the miville-guzman universality-diversity scale. Journal of Counseling Psychology, 3, 291. 

[9] Reed Ii A, Bolton L E. (2005) The complexity of identity. MIT Sloan Management Review, 3, 17. 

[10] Hansen,S.L.&Hilbrich,I.(2021) Exclusion,Engagement,and Empathy:Revisiting Public Discourse from a Communication Perspective,Social Epistemology,36.1, 1-8.

[11] Decety,J. (2006) Human empathy. Japanese Journal of Neuropsychology, 22, 11-33.