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Academic Journal of Humanities & Social Sciences, 2023, 6(23); doi: 10.25236/AJHSS.2023.062309.

Challenges and Countermeasures of Eco-sports Tourism in Ganzi Prefecture in the Post-epidemic Period


Lei Li

Corresponding Author:
Lei Li

Sichuan Minzu College, Kangding, China


In the post-epidemic period, people's lifestyle and travel concept have undergone great changes. Ordinary travel methods can no longer meet people's diversified travel needs, and people begin to seek healthy and high-quality travel experience. As a new industry, ecological sports tourism is facing great challenges. This paper analyzes the challenges of eco-sports tourism in Ganzi Prefecture through literature and field investigation. The research shows that there are challenges of policy and funding, environmental protection and sustainability, fierce competition in the market, accessibility of sports events and participation in sports activities, and security issues in Ganzi. The authors propose corresponding coping strategies to provide theoretical and practical support for the development of eco-sport tourism in Ganzi.


post-epidemic period, ecological sports tourism, challenges, countermeasures

Cite This Paper

Lei Li. Challenges and Countermeasures of Eco-sports Tourism in Ganzi Prefecture in the Post-epidemic Period. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 23: 54-58. https://doi.org/10.25236/AJHSS.2023.062309.


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