Academic Journal of Humanities & Social Sciences, 2023, 6(23); doi: 10.25236/AJHSS.2023.062314.
Xiao Du1, Hanru Sun2,3
1Department of Anthropology, The Chinese University of Hong Kong, Hong Kong, China
2Eastern Airports, Nanjing, Jiangsu, China
3Binhai School of Foreign Affairs of Tianjin Foreign Studies University, Tianjin, China
Promoting Chinese culture globally, narrating China's story, and amplifying its voice are essential for enhancing China's cultural soft power and fostering the exchange and mutual appreciation of civilizations in contemporary times. Investigating the current awareness and acceptance of Chinese culture in Turkmenistan is significant for increasing China's cultural influence and communication strength, as well as for intensifying cultural exchanges between China and Turkmenistan. A questionnaire survey was conducted to examine Turkmenistan's perception of Chinese culture across four dimensions: willingness to learn, mediums of learning, content of learning, and the impact of learning. The respondents exhibit a strong willingness to learn about Chinese culture, visit China, and befriend Chinese people. Their overall perception of representative Chinese cultural symbols is positive. Awareness of contemporary cultural symbols such as high-speed trains, bicycle-sharing systems, and mobile phone brands is high. However, there is generally a lower awareness of cultural symbols related to art and traditional life.
Turkmenistan, China, cultural perception, SPSS
Xiao Du, Hanru Sun. The Perception of Chinese Culture in Turkmenistan. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 23: 86-93. https://doi.org/10.25236/AJHSS.2023.062314.
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