Academic Journal of Humanities & Social Sciences, 2023, 6(23); doi: 10.25236/AJHSS.2023.062321.
Xiaohui Zhang
Zhengzhou Sias College, Zhengzhou, 451150, China
Currently, China's international discourse power does not match its international status, and its international communication capabilities are relatively weak. International discourse power has long been dominated by the West. China's discourse and narratives face challenges in terms of being misunderstood, failing to spread effectively, and lacking recognition on a global scale. Western and Chinese civilizations are two extremely important civilizations in the world, but they differ significantly in various aspects. The discourse and narratives accepted by Chinese audiences may not be accepted by Western audiences due to significant differences in cognitive contexts, which are often even contradictory. To construct a discourse and narrative system with Chinese characteristics for Western audiences, it is necessary to build it on a common cognitive context shared by both Western and Chinese audiences. Cognitive context includes vocabulary information, logical information, and encyclopedic knowledge. When initially constructing the Chinese discourse and narrative system, it should fully align with the cognitive context of Western audiences. As Western audiences' understanding of China deepens, Chinese-specific discourse and narratives can gradually be introduced, progressively building a Chinese discourse and narrative system.
Chinese discourse; Chinese narrative system; cognitive context
Xiaohui Zhang. Research on the Construction of Chinese Discourse and Chinese Narrative Systems from the Cognitive Contextual Perspective. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 23: 129-133. https://doi.org/10.25236/AJHSS.2023.062321.
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