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Academic Journal of Humanities & Social Sciences, 2023, 6(23); doi: 10.25236/AJHSS.2023.062325.

An Analysis of the Linguistic Landscape of the University of Nottingham Ningbo, China


Fanhao Zhan

Corresponding Author:
Fanhao Zhan

University College London, Gower Street, London, WC1E 6BT, UK


This research employs a mixed-method approach, combining quantitative and qualitative methodologies, to investigate the linguistic landscapes within the University of Nottingham Ningbo China (UNNC) campus. The campus is delineated into two primary zones: living areas and teaching areas. Drawing upon Backhaus's seminal work from 2007, a comprehensive examination of 109 linguistic landscape samples across the campus is conducted, primarily utilizing a quantitative framework. The findings of this analysis reveal a predominant presence of bilingual linguistic landscapes incorporating both English and Chinese scripts within the living areas. In stark contrast, the teaching areas exhibit a notable prevalence of English linguistic landscapes, reflecting UNNC's English-based instructional environment. This disparity underscores the symbiotic relationship between English linguistic landscapes and academic contexts, while bilingual and Chinese-only linguistic landscapes serve the practical daily needs of the student body. In addition to the quantitative analysis, this study delves into a nuanced exploration of two specific linguistic landscapes, namely the signage of "Yuela Canteen" and "Arabica," employing Kress and Leeuwen's multimodal analysis framework from 2006.


linguistic landscape, multimodality, applied linguistics

Cite This Paper

Fanhao Zhan. An Analysis of the Linguistic Landscape of the University of Nottingham Ningbo, China. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 23: 149-155. https://doi.org/10.25236/AJHSS.2023.062325.


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