In the era of big data on the internet, the thinking and behavioral characteristics of the educational target groups have become increasingly diverse. Especially in the context of ideological and political education in colleges and universities, the diverse characteristics of college students have become more prominent. Traditional methods of ideological and political education are gradually becoming less effective in clearly understanding the appearance and needs of educational targets under new conditions. In contrast, the internet-based ideological and political education, also benefiting from the development of internet technology, has undergone significant changes in the education industry with technological advancements. User profiling technology, in particular, provides precise insights into adapting to new changes and trends in ideological and political education. This article focuses on exploring the advantages of user profiling technology in college network ideological and political education, outlines three specific operational processes, and proposes potential enhancement strategies for the application of this technology in college network ideological and political education. The aim is to inspire relevant developments in the field of online ideological and political education.

Boen Sun, Qiujing Fu. Application of User Profiling Technology in College Network Ideological and Political Education: Advantages, Processes, and Enhancement Strategies. Frontiers in Educational Research (2023) Vol. 6, Issue 27: 160-165. https://doi.org/10.25236/FER.2023.062727.

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