At present, China's higher vocational education is still stuck in the traditional retail talent training mode, which can no longer meet the needs of the current development of new online retail talents. Taking higher education institutions as the starting point, combined with the improvement of the dynamic adjustment mechanism of majors, this article established a new talent cultivation model, strengthened the top-level design of teacher team construction, built teaching workshops and production training bases jointly with schools and enterprises, and established and improved the internal governance mechanism of enterprises as the starting point. Under the conditions of the digital economy, the educational mechanisms of "integration of industry and education" and "collaborative education" were explored, and highly skilled new retail talents were innovatively cultivated. In the feedback evaluation of new retail talents, excellent accounted for 72.4% and good accounted for 16.5%. This article is helpful for guiding the training plan for new retail talents.

Linyang Han. Research on the Cultivation of New Retail Talents by the Integration of Production and Education under the Background of Digital Economy. International Journal of New Developments in Education (2023) Vol. 5, Issue 24: 137-145. https://doi.org/10.25236/IJNDE.2023.052422.

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