With the rapid development of the digital economy, traditional marketing strategies can no longer meet the demands of modern business. This transformation not only presents new challenges but also brings unprecedented opportunities to the field of marketing. Higher education institutions, as crucial bastions for nurturing future marketing talents, are under pressure to keep pace with the times. It is essential to carefully analyze and evaluate the existing educational models, curriculum content, and teaching methods to ensure they align with the requirements of the digital age. This article aims to delve into how universities can better adapt their marketing talent training systems in the context of the digital economy. We will investigate how modern digital tools and technologies can be integrated into marketing education and how universities can offer students a more practical and innovative learning experience. Through this article, we hope to provide universities with targeted and practical solutions for improving marketing education, ensuring that graduates can quickly adapt and excel in the digital economy.

Zhongli Ning. Study on the Upgrade of University Marketing Talent Training System in the Digital Economy. International Journal of New Developments in Education (2023) Vol. 5, Issue 25: 134-138. https://doi.org/10.25236/IJNDE.2023.052524.

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