Frontiers in Educational Research, 2023, 6(29); doi: 10.25236/FER.2023.062919.
Wu Linglin, Wu Ruiqi, Mao Xin
Jingdezhen Ceramic University, Jingdezhen, China
With the rapid development of e-commerce, cross-border e-commerce plays an increasingly important role in international trade. As one of China's traditional advantageous industries, the ceramics industry has also recognized the importance of cross-border e-commerce and now is actively seeking to expand its overseas markets with e-commerce platforms. In this context, English live streaming, as an emerging marketing method, has gradually become one of the key strategies for ceramics cross-border e-commerce. This paper will analyze the role and impact of English live streaming in ceramics cross-border e-commerce and propose corresponding talent training strategies and methods to offer more job opportunities for English majors and enhance the international competitiveness of ceramics enterprises.
Integrated teaching model of "industry, academia, research, and live streaming", English live streaming, talent training
Wu Linglin, Wu Ruiqi, Mao Xin. Exploring the Training of Ceramic Live Streaming Talents: An Integrated Teaching Model of Industry, Academia, Research, and Live Streaming. Frontiers in Educational Research (2023) Vol. 6, Issue 29: 121-125. https://doi.org/10.25236/FER.2023.062919.
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