The rapid development of Internet technology urges many emerging Internet enterprises to rush into the market for competition. In order to expand their own market advantages, Internet enterprises have taken the way of enterprise merger to become bigger and stronger, but it also brings the problem of anti-monopoly law regulation. The regulation of the anti-monopoly law on the realization of operator concentration in internet enterprises requires careful analysis of the general principle of operator concentration in China's current "anti-monopoly law" and combined with the development characteristics of Internet enterprises, focus on the impact of technology and Internet economy on related markets. At the same time, drawing on the experience of the United States and Europe in regulating the concentration of Internet business operators, this paper puts forward that when China regulates the concentration of Internet business operators in connection with the merger of Internet enterprises, it is necessary to improve the centralized reporting standards of business operators, set up a system of supervision and trustee, relax the centralized control of business operators and strictly constitute the centralized legal responsibility of business operators, in order to ensure that the Internet enterprise merger can truly implement the market concept of fair competition, under the framework of the rule of law to carefully and orderly protect and promote the interests of consumers and social public interests.

Gu Zongwen. Anti-Monopoly Regulation of Internet Enterprise Merger -Under the View of Rule of Law. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 1: 133-145. https://doi.org/10.25236/AJHSS.2020.030114.

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