Taking advantage of targeted poverty alleviation and online "live broadcasting" with goods, e-commerce live broadcasting to help rural economic development has become a new trend and highlight of the implementation of rural revitalization strategy. Compared with the traditional offline business promotion and marketing, the e-commerce live broadcast mode of online platform has realized convenience and informatization, reduced marketing costs to a certain extent, and realized the expansion of potential customer market. However, rural e-commerce live broadcasting also has many problems in the process of helping industrial development. Therefore, this paper puts forward some strategic suggestions:E-commerce workers should build standardized production bases, improve regional product quality, strengthen on-site e-commerce professional training, improve the evaluation and after-sales system, strengthen the construction of the payment system, improve the rural payment environment, improve the warehousing and logistics system, and realize the product quality and quantity to ensure the transportation. It is hoped that the article can provide reference for rural e-commerce live broadcast and promote industrial development.

Haofeng Huang. Research on the Strategy of Rural E-commerce Live Broadcasting to Help Industry Development. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 25: 76-81. https://doi.org/10.25236/AJHSS.2023.062513.

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