As an important analysis method, the multidimensional Scaling method has a novel and positive significance for the application research in the field of industrial design. In this paper, the multidimensional Scaling method is applied to the research on the differences of stroller models which are common in the market at present. On the premise that the subjects do not get the perceptual vocabulary to express the characteristics of the stroller samples, the multi-scale method can use the subjective imagination of the subjects to discover the potential dimensions of the samples. Combining the research results with cluster analysis, we can easily select the representative baby carriage samples, which provides the basis for the next step of baby carriage modeling evaluation and design.

Kansei engineering, multidimensional Scaling method, spss, baby carriage

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