Ecotourism in rural areas is rising in China, drawing attention to the need for environmentally responsible economic growth. This growth positively affects the economy and employment market but poses challenges such as technological advancements, effective policies, and external factors. With an emphasis on rural areas and socioeconomic circumstances, this paper analyzes how sustainable economic growth affects rural ecotourism in China. The study employs a quantitative methodology grounded in survey research, gathering data by administering a Linkert scale questionnaire. The study identifies the factors contributing to environmental issues and proposes solutions to mitigate their negative impacts. Sustainable rural ecotourism in China can be promoted by highlighting important findings for stakeholders, practitioners, and policymakers. In terms of the potential for economic growth and the reciprocal advantages of sustainable development, 82% of respondents are optimistic, according to the report. Rural ecotourism projects' sustainable viability and effectiveness depend on targeted strategies that address various demographic groups' specific interests and concerns. According to the research implications, promoting rural ecotourism's development and sustainable viability requires sustainable economic growth, community engagement, and policy design. The cultural and social ramifications, the long-term effects of rural ecotourism on sustainable economic growth, and the efficacy of certain policies and programs to encourage rural ecotourism should all be the subject of future studies.

Bin Deng. Impact of Sustainable Economic Growth on Rural Ecotourism Development in China. Academic Journal of Business & Management (2023) Vol. 5, Issue 27: 51-57. https://doi.org/10.25236/AJBM.2023.052709.

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