With the popularization of the concept of intangible cultural heritage in the government, scholars and the people, people's attention to it is also increasing. There are a lot of articles about intangible cultural heritage in the theoretical circle, and at the practical level, we are trying to protect it. Among them, there are failures and successes. There are many reasons for the failure, two main factors are: either overemphasizing the economy, causing the cultural industry to dispel the authenticity of culture and deviate from the original intention of developing the cultural industry; or paying one-sided attention to the ecology of culture, and finally falling into the pattern of traditional invention and cultural reconstruction. From the case of Za ran, the author believes that The cultural industry, which is dominated by culture and participated in by many parties, can better realize the common prosperity of culture and market.

Jiangxiu Shan. Participatory Development and Protection of Intangible Cultural Heritage——Around the Protection and Development of Intangible Cultural Heritage in Chuxiong. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 2: 35-42. https://doi.org/10.25236/AJHSS.2020.030204.

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