In the new media era, with the decline of the authority of the traditional mass media, the sense of ceremony and discipline brought to the audience by the Spring Festival gala are gradually dissipating. Furthermore, almost all the power of the traditional mass media has collapsed under the impact of the new media, and the declining power of the Spring Festival gala also coincides with the process that the power of the traditional media is being deconstructed and the power of the new media is being reshaped. It can even be said that the Spring Festival gala's rise and fall history is exactly the change history of media power. On the whole, the communication characteristics of new media and the vigorous development of mass culture, the constant evolution of media value standards and the gradual dissolution of ideology are the main influencing factors for the deconstruction of traditional media power. Based on this, the gala can be regarded as both an indicator of the deconstruction of traditional media power and a concentrated display of the shaping process of new media power, which undoubtedly has an important value of investigation.

Li Xiaoting. The deconstruction and shaping of media power in the new media era with the Spring Festival Gala as the object of investigation. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 1: 62-68. https://doi.org/10.25236/AJHSS.2024.070110.

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