Academic Journal of Humanities & Social Sciences, 2024, 7(1); doi: 10.25236/AJHSS.2024.070111.
Shu Wu1, Xiaobei Wang1, Hongwei Yu1, Xucong Zhang1, Weiyang Xia1, Dingyi Cheng1, Alia Erbolat2, Xueping Qian3, Beibei Tang4, Kangrui Sun5
1Sino-German College, University of Shanghai for Science and Technology, Shanghai, China
2School of Journalism and Communication, Shanghai University, Shanghai, China
3College of Continuing Education, University of Shanghai for Science and Technology, Shanghai, China
4Golden Concord Holdings, Suzhou, China
5Yizhu Intelligent Technology, Hangzhou, China
With the rapid development of social media, public opinion has gradually become an important factor influencing school reputation, with platforms such as Weibo becoming primary channels for the dissemination of information. This study meticulously analyses the influence of public opinion on school reputation, exploring its dual nature and the central role social responsibility and ethical conduct play in shaping school reputation. Utilizing techniques such as text mining and sentiment analysis, we delve deep into the dynamic evolution of public opinion and its complex interaction with schools. The research highlights the essentiality for schools to continuously establish and maintain a positive image in crisis public relations and public opinion management. It proposes a comprehensive public opinion management strategy to guide schools in responding timely and appropriately during public opinion crises.
public opinion, evolution, Shanghai
Shu Wu, Xiaobei Wang, Hongwei Yu, Xucong Zhang, Weiyang Xia, Dingyi Cheng, Alia Erbolat, Xueping Qian, Beibei Tang, Kangrui Sun. Public opinion of school reputation. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 1: 69-73. https://doi.org/10.25236/AJHSS.2024.070111.
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