This article delves into how social media can help female entrepreneurs succeed in modern business environments. The article first analyzes the rise of social media and its widespread impact on the business environment, particularly in brand building, marketing strategies, and customer relationship management. Subsequently, the article focuses on the specific impact of social media on female entrepreneurs in enhancing brand awareness, establishing and maintaining customer relationships, implementing online marketing and brand promotion strategies, and serving as a knowledge sharing platform. Finally, the article emphasizes the importance of social media in strategic applications, including personal brand building, innovative content strategies, utilization of data and analysis tools, as well as strategies for social media advertising and marketing. This comprehensive analysis demonstrates that social media, as a powerful tool, provides opportunities for female entrepreneurs to stand out in the fiercely competitive business world.

Ruixi Wang. The Analysis of female entrepreneurs standing out on the business stage based on social media. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 1: 74-79. https://doi.org/10.25236/AJHSS.2024.070112.

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