In the current era, the sports industry has garnered significant attention, creating a favorable external environment for Olympic champions to embark on entrepreneurship. During the entrepreneurial process, Olympic champions can leverage their professional qualities and star power to effectively integrate resources from various sources and efficiently conduct entrepreneurial activities. The successful entrepreneurship of Olympic champions, exemplified by figures like Li Ning, serves as a model for other Olympic champions seeking to venture into entrepreneurship. This paper, combining the inherent advantages of Olympic champions, explores how to cultivate a successful entrepreneurial company culture, aiming to promote the cultural development of startup companies and inject sustained vitality into the long-term health and development of the economy and society.

Qiuxiang Xu. Gold Medal Team: The Direction of Olympic Champions in Creating Successful Corporate Culture in Entrepreneurial Companies. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 1: 158-163. https://doi.org/10.25236/AJHSS.2024.070124.

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