In the context of the new era, the development of the tourism industry is in a crucial strategic opportunity period, and the integration of culture and tourism is a new trend in tourism development. By deeply exploring cultural connotations, shaping travel with culture, and highlighting culture through travel, continuous efforts are made to promote high-quality tourism development. Hezhou City possesses abundant total tourism resources, with rich cultural connotations. The city actively promotes in-depth integration of culture and tourism across various fields, dimensions, and the entire value chain to propel high-quality development in culture and tourism. However, challenges such as insufficient exploration of cultural connotations in tourism products and a single product typology persist. Using Hezhou City as an example, this article, based on a review of cultural tourism resources, analyzes the problems in the development of integrated culture and tourism, and explores suitable paths for the integrated development of culture and tourism in Hezhou City.

Yongli Ning, Sufang Liu. Research on Strategies for the Integrated Development of Culture and Tourism in Hezhou City under the Background of High-Quality Tourism Development. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 1: 164-169. https://doi.org/10.25236/AJHSS.2024.070125.

[1] Liu Yingji, Zou Bingkun, Han Yuanjun, etc. (2023)Digital economy enables the integration of high-quality development of—mechanism, channels and empirical evidence [J]. Journal of Tourism, 38 (05): 28-41.

[2] The Ministry of Culture and Tourism. The 14th Five-Year Plan for Culture and Tourism Development [EB / OL]. (2021-04-29)[2023-10-05]. https://zwgk.mct.gov.cn/zfxxgkml/ zcfg/zcjd/ 202106/ t20210604_925006.html

[3] Jia Yanhong, Cheng Nan, He Juan. (2020)Exploration of the longevity mystery and longevity career development in Hezhou City, Guangxi Province [J]. Modern Communication, (20).

[4] Zhong Laiquan. (2018)Hezhou Yearbook [J]. Kunming: Yunnan Nationalities Publishing House.

[5] Chen Juanjuan, Guo Yongyan.(2023) Research on the path of high-quality development of rural culture and tourism integration in Chongqing [J]. Southern Agricultural Machinery, 54 (04): 120-123.

[6] Yi Jisong, Tan Bing.(2023) Research on the countermeasures of deep integration and high-quality development of cultural tourism in western Hunan [J]. Foreign trade and Trade, (09): 65-68.

[7] Chen Qinling, Zeng Fangfang.(2023) Research on the integrated development path of rural Culture and Tourism in Yanqian Town, Wuping County, Fujian Province [J]. Research in Modern Agriculture, 29 (01): 35-39.

[8] Zhao Yongwei, Huang Jingbo, Kuang Kai.(2023) Research on the countermeasures of high-quality development of culture and tourism integration in Chenzhou under the normalization of epidemic prevention and control [J]. Southern Agricultural Machinery, 54 (03): 89-92.

[9] Li Ning, Kong Deyuan. (2023)Research on the dilemma and countermeasures of high-quality development of agricultural and tourism integration in advantageous areas of characteristic agricultural products in Henan Province [J]. Business Economy, (10): 118-120.