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Frontiers in Art Research, 2024, 6(1); doi: 10.25236/FAR.2024.060103.

Dissemination and Promotion Strategies of British Bel Canto Opera in the Digital Era

Author(s)

Yiping Xi

Corresponding Author:
Yiping Xi
Affiliation(s)

Royal Holloway, University of London, London, United Kingdom

Abstract

British bel canto opera, as an elegant and ancient art form with unique impact and charm, has been widely beloved and cherished. With the advent of the digital age, the British bel canto opera industry has undergone significant transformations, establishing a solid technological foundation for its dissemination and promotion. In this context, this paper elaborates on the current development of the foreign digital cultural industry, reflects on the opportunities and challenges brought by the digital cultural industry to the dissemination and promotion of British bel canto opera, summarizes the roles played by digital media platforms during dissemination and promotion, and focuses on exploring strategies for dissemination and promotion. The aim is to provide inspiration for the innovation of British bel canto opera.

Keywords

Digitalization; British bel canto opera; Opera dissemination

Cite This Paper

Yiping Xi. Dissemination and Promotion Strategies of British Bel Canto Opera in the Digital Era. Frontiers in Art Research (2024) Vol. 6, Issue 1: 13-16. https://doi.org/10.25236/FAR.2024.060103.

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