Frontiers in Art Research, 2024, 6(1); doi: 10.25236/FAR.2024.060105.
Mengxue Chen
Sichuan University of Media and Communications, Xueyuan Rd, Pidu District, Chengdu, Sichuan, China, 611745
E-commerce has emerged as a vital force globally, driving economic growth, job creation, and digital inclusion. This article explores the crucial role of e-commerce, especially for small businesses, underlining its potential to expand customer reach and facilitate cost-effective operations. Despite its benefits, small businesses encounter challenges in the competitive online landscape, necessitating strategic approaches such as visual art communication. This article delves into the significance of leveraging visual art to establish a distinctive brand identity, enhance product presentation, optimize website design, boost social media engagement, and foster storytelling for emotional connections. By strategically incorporating visual elements, small businesses can navigate challenges, stand out, and build meaningful customer relationships in the online marketplace.
Visual art communication, E-commerce, Small Business
Mengxue Chen. Strategic Visual Art Communications for Small Business Success in Online E-Commerce. Frontiers in Art Research (2024) Vol. 6, Issue 1: 22-26. https://doi.org/10.25236/FAR.2024.060105.
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