International Journal of New Developments in Education, 2024, 6(1); doi: 10.25236/IJNDE.2024.060125.
Zhiwen He
Meishan Vocational and Technical College, Meishan, 620021, China
In the wave of encouragement for "Dual Innovation," practical teaching in marketing majors has received unprecedented attention. To adapt to this context, educational institutions need to re-examine and construct their practical teaching systems to better cultivate marketing talents suited for the modern market. This is crucial not only for students' future careers but also for the sustainable development of society as a whole. Educational institutions should continue to maintain close cooperation with enterprises, introduce more innovative teaching strategies, and ensure that students remain competitive in the ever-changing market.
Dual Innovation; Marketing; Professional Practical Teaching
Zhiwen He. Construction of the Practical Teaching System for Marketing Majors in the Context of 'Dual Innovation'. International Journal of New Developments in Education (2024) Vol. 6, Issue 1: 144-148. https://doi.org/10.25236/IJNDE.2024.060125.
[1] Yuan Jun. Research on "Dual Innovation" Teaching Practice of Marketing Majors in the "Internet+" Environment. Modern Vocational Education, 2021(45): 144-145.
[2] Sun Wanxia. Research on Teaching Reform of Practical Courses for Cultivating "Dual Innovation" Ability under the "New Business" Background - A Case Study of Marketing Major at Shengli College, China University of Petroleum. Science Education Guide, 2021(27): 64-67.
[3] Fu Xiuju. Research on Marketing Matrix Model in the Teaching Practice of Marketing Major at Dual Innovation Base. Modern Vocational Education, 2021(37): 142-143.
[4] Jia Yadan. Research on Practical Teaching of Marketing Majors under the "Dual Innovation" Context. Shanxi Youth, 2020(10): 265+267.
[5] Zhou Nidi, Li Yi, Liao Yi. Research on Constructing a "Three-in-One" Practical Teaching System Based on "Dual Innovation" Ability Cultivation - A Case Study of Marketing Major at Hunan Agricultural University. Higher Education Journal, 2020(03): 38-40.
[6] Qi Jianhua. Exploration of Practical Teaching Models Based on "Dual Innovation" - A Case Study of Marketing Major. Marketing World, 2020(04): 95-96.