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Frontiers in Art Research, 2024, 6(1); doi: 10.25236/FAR.2024.060112.

Application Strategies of the Integrated Development Model of Art and Tourism in Rural Revitalization—Taking Wuchuan Cantonese Opera as an Example

Author(s)

Yongyi Lu1, Danlei Chen2

Corresponding Author:
Danlei Chen
Affiliation(s)

1Guangdong Ocean University, Zhanjiang, Guangdong, 524700, China

2South China Agricultural University, Guangzhou, Guangdong, 510000, China

Abstract

Cantonese Opera has a deep heritage of culture in Wuchuan, Zhanjiang, Guangdong Province, China. Opera troupes throughout the province were in Wuchuan to perform during the Spring Festival, encouraging the development of Cantonese opera culture. Field research, the opera cultural performance market within Wuchuan, especially Cantonese opera, is thriving. Current work, however, is still in its initial development period, few studies have addressed the relationship between the establishment and utilization of Cantonese opera spaces for performances and the development of rural audience. This paper analyses the value and approaches of establishing rural opera art space by delving deeply into the opera culture contained in local annual festivities in Wuchuan, evaluates the development status, discusses some key issues and makes some recommendations.

Keywords

Integration of culture and tourism, Intangible cultural heritage, Cantonese opera, Art space

Cite This Paper

Yongyi Lu, Danlei Chen. Application Strategies of the Integrated Development Model of Art and Tourism in Rural Revitalization—Taking Wuchuan Cantonese Opera as an Example. Frontiers in Art Research (2024), Vol. 6, Issue 1: 64-71. https://doi.org/10.25236/FAR.2024.060112.

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