As one of the important elements of the rural revitalization strategy, the development of county economy has always been of great concern to all sectors of society. As a relatively weak link in the development of county economy, there is still much room for improvement in the development of e-commerce for agricultural products. In this paper, after a comprehensive search for relevant data, with a central county’s research data as a reference, the marketing characteristics are summarized, the reality of the dilemma that exists is clarified, and the actual development of e-commerce for agricultural products in the county is comprehensively analyzed. The development of e-commerce for agricultural products in the county is subject to many constraints. By optimising the development path, it will enhance the sales level of agricultural products and help farmers increase their income, thus achieving the purpose of boosting the economic development of the county, narrowing the gap between urban and rural areas and giving a strong impetus to the modernization of agriculture.

Mingkai Zhao, Qingjie Zhang, Lijie Liu. Study on the Development Path of Agricultural Products E-commerce from the Perspective of County. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 2: 34-44. https://doi.org/10.25236/AJHSS.2024.070205.

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