The arrival of the era of network media and the widespread use of various APPs provide more platforms for the release of information. When emergencies occur, all kinds of information will be spread in different channels, which brings challenges to the government's public crisis management, but also provides a new way for the government's public crisis management. Based on the gas explosion incident of barbecue restaurant in Yinchuan City, this paper studies the government 's response strategy in this emergency, and finds that the government has done the following in this accident : timely and accurate release of information, positive response and solution, establishment of assistance mechanism and strengthening crisis management ability. On this basis, the government‘s response strategies are analyzed from three aspects : the impact of the timeliness and accuracy of government information release on the development of public opinion, the impact of assistance mechanisms on victims and affected groups, and the evaluation of communication and interaction between the government and the public.

An Yuhong. The Strategy and Effect Evaluation of the Government's Response to Emergencies in the Era of Network Media—Taking the Gas Explosion Incident of Yinchuan Barbecue Store as an Example. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 2: 233-238. https://doi.org/10.25236/AJHSS.2024.070232.

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