This paper aims to investigate the current situation of cultural study tours in Jingdezhen ceramic museums based on the ASEB framework (Activity, Setting, Experience, and Benefit) and figure out strategies to enhance visitors’ experience.  The findings of this research provide profound insights into the current state of cultural study tours and identify areas for improvement in terms of activity offerings, setting design, experiential elements and visitor benefits. The research outcomes contribute to the development of effective strategies based on ASEB to enhance the cultural study tour experience in Jingdezhen ceramic museums, which will ultimately attract a wider audience and promote a deeper appreciation for Jingdezhen's ceramic heritage.

Linglin Wu. A Research on Cultural Study Tour in Jingdezhen Ceramic Museums: Maximizing Visitor Engagement and Experiences through the ASEB Framework. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 2: 239-243. https://doi.org/10.25236/AJHSS.2024.070233.

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