In recent years, the employment pressure of college graduates has continued to increase with the yearly increase in the number of graduates, and short video entrepreneurship, as a new employment mode under the digital economy, has become an important way to broaden the employment channels of graduates and increase employment opportunities due to its advantages of low threshold and high efficiency. In-depth analysis of college students' willingness to start short video business and its key influencing factors is of great significance in guiding college students to start short video business and alleviating employment pressure. This paper takes the students of Beijing Union University as the research object, through the questionnaire survey and statistical analysis, from the personal factors, entrepreneurial education factors and entrepreneurial resources factors, three aspects of the influence factors of college students' short video entrepreneurial willingness to carry out empirical research, in order to reasonably guide college students to carry out short video entrepreneurship to provide reference.

Xiaohan Ma, Guangkui Han, Jingfei Yu, Xingli Dou. Analysis of Short Video Entrepreneurial Intention of Students and Its Influencing Factors in Beijing Union University. Frontiers in Educational Research (2024) Vol. 7, Issue 2: 47-53. https://doi.org/10.25236/FER.2024.070208.

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