Marine folk culture is an essential part of Chinese folk culture. The preservation and promotion of marine folk culture plays an important role in the promoting of local culture industries. After investing the connotation, features and current situation of marine folk culture in Zhoushan City, this paper analyzes the problems existing in the preservation and promotion of marine folk culture from the perspective of cultural globalization. Finally, approaches for effective preservation and promotion are proposed for Zhoushan to better handle all the challenges under the background of cultural globalization.

Zhu Huilin, Tian Haiying, Jia Xiaoyi, Zhou Yuxin. The Preservation and Promotion of Marine Folk Culture in Zhoushan under the Background of Cultural Globalization. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 3: 8-20. https://doi.org/10.25236/AJHSS.2020.030302.

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