Using literature method, fieldwork method, logical analysis method and other research methods, we discuss the dilemma of the integration development of traditional minority sports and tourism in Ganzi Prefecture, and put forward the effective strategies for the integration development of traditional minority sports and tourism, in order to promote the high-quality development of the sports and tourism industry in Ganzi Prefecture, and to provide a theoretical basis for the sustainable development of traditional minority sports and the transformation of the tourism industry. The strategies are: (1) The government should break through the traditional sports thinking of ethnic minorities and carry out innovative development; (2) The government relies on online media and other means of publicity to promote the tourism market with international standards; (3) The government builds the tourism brand of the ethnic areas; (4) The government and the enterprises strengthen the regional linkage to achieve the synergy of development.

Lei Li. Research on the Integration and Development of Traditional Minority Sports and Tourism in Ganzi Prefecture. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 2: 267-272. https://doi.org/10.25236/AJHSS.2024.070238.

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