With the rapid development and expansion of China’s online video industry, short videos have become the mainstream way of content dissemination, reshaping the entire media ecology and posing significant challenges to the development of mainstream media. As one of the mainstream media, Cover News has always been committed to using cutting-edge technology as its core driver. By constructing an “Intelligent + Wisdom + Think Tank” smart media platform, it provides a holistic user experience integrating “viewing, listening, reading, and chatting”, opening up a path of media convergence led by technology. In addition, Cover News has also established deep connections with the young generations, leveraging the capabilities of metaverse technology to achieve immersive interactive communication and further enhance interaction and communication with users. Although many mainstream media, like Cover News, have taken numerous measures to transform, there are still issues in their transformation, such as weak emotional connections and the sacrifice of content for form. Looking ahead, mainstream media should adhere to the principle of “content is king”, supported by technological innovation, to continuously present more high-quality and innovative content. At the same time, mainstream media should actively establish close relationships with users based on “co-creation of content” and “co-creation of value” to better play their leading role in public opinion and jointly create a favorable field for news dissemination.

He Jingwen. Exploring the Evolutionary Pathways of Mainstream Media in the Perspective of Fusion Media: A Case Study of Cover News. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 3: 8-12. https://doi.org/10.25236/AJHSS.2024.070302.

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