At the Central Rural Work Conference, the national leaders stressed that comprehensively promoting rural revitalization, which is a historic shift in the focus of the work of “three rural areas”, and should do a good job of consolidating and expanding the achievements of poverty alleviation and effectively connecting rural revitalization. Although the current poverty alleviation task has been completed, we should not forget the original intention, keep in mind the mission, hand over the baton of poverty alleviation and rural revitalization, and ensure a smooth transition. In the context of rural revitalization strategy, on March 27, 2023, the finals of the first “Beautiful Countryside” basketball League in Taipan Village, Taijiang County, Qiandongnan Prefecture, Guizhou Province (hereinafter referred to as “Cun BA”) caught the ride of new media and shared the “Big data dividend”, which quickly became popular on the Internet. As a sports activity with local characteristics, “Cun BA” is of great significance for promoting the revitalization of rural culture, promoting the development of rural economy, promoting the harmony of rural society, promoting the development of rural sports undertakings and improving the cultural self-confidence and sense of identity of villagers. This paper is committed to starting from the current situation of the development of “Cun BA”, analyzing the feasibility of “Cun BA” assisting the development of rural revitalization in Taijiang County, and on this basis, putting forward suggestions and countermeasures for “Cun BA” empowering rural revitalization and development, in order to provide a new sample for reference for the rural revitalization strategy of rural cultural inheritance and development, and contribute to the construction of a powerful sports country and a modern country.

Muyan Huang. A Practical Case Study of “Cun BA” Empowering Rural Revitalization in Guizhou Province. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 3: 62-69. https://doi.org/10.25236/AJHSS.2024.070310.

[1] President Xi. “On the Work of Agriculture, Rural Areas, and Farmers”[N]. People's Daily, June 7, 2022 (1).

[2] Gao G. Empowering Rural Revitalization through Sports: A Survey Report Based on “Cun BA” in Taijiang, Guizhou [J]. Contemporary Guizhou, 2023(24):56-59.

[3] Li J, zhang J Y. Promoting Revitalization through Culture: A Study on Rural Cultural Communication——Taking the “Cun BA” Phenomenon as an Example [J]. Graduate Thesis Series of Central South University of Economics and Law,2023(1):100-106.

[4] Zhu F F, Bao X K. The Main Body Deficiency and Improvement Measures of Rural Cultural Governance [J]. Journal of Social Sciences of Jiamusi University, 2016, 34(6). 

[5] Wu S L. Innovation in Rural Cultural Activities under the Theory of Use and Satisfaction: An Analysis of Breaking the Circle of "Village BA" in Taipan Village, Guizhou Province [J]. News Frontline, 2023(16):55-57.

[6] Zhu Y L, Zhao J H, Cai Y. The Four Element Space Model of Smart Fitness Services: Connotation Characteristics, Theoretical Framework, Key Issues and Solutions [J]. Journal of Beijing Sport University, 2022, 45(12):43-55.