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Academic Journal of Humanities & Social Sciences, 2024, 7(3); doi: 10.25236/AJHSS.2024.070314.

The Transmission of Intangible Cultural Heritage under the Background of the Belt and Road Initiative: A Case Study of the XiangYunSha Activity Strategies


Wang Yao

Corresponding Author:
Wang Yao

College of Arts, Cheongju University, North Chungcheong, Korea


With the implementation of the 20th initiative to jointly build the “the Belt and Road”, which has become a widely acclaimed international public product and platform for international cooperation policies, countries along the route continue to strengthen their collaboration. The report emphasizes the need to inherit China's outstanding traditional culture, continuously enhance the country's cultural soft power and influence. In the realm of cultural exchange and dissemination, China has also introduced a series of relevant policies. The Belt and Road Cultural Development Action Plan (2016-2021) by the Ministry of Culture explicitly states the goal of promoting the internationalization of Chinese culture. While strengthening cultural exchanges with other countries, intangible cultural heritage, representing the most primitive aspects of Chinese culture and serving as a standard for the nation's history, often goes unnoticed despite being the most deserving of preservation and promotion. This article uses the example of the iconic product, XiangYunSha, to illustrate how it has ventured beyond national borders. By analyzing the current state of dissemination, the article seeks suitable avenues for the international promotion of this cultural heritage, in line with the development of the homeland.


Cultural heritage, The Belt and Road, XiangYunSha

Cite This Paper

Wang Yao. The Transmission of Intangible Cultural Heritage under the Background of the Belt and Road Initiative: A Case Study of the XiangYunSha Activity Strategies. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 3: 94-99. https://doi.org/10.25236/AJHSS.2024.070314.


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