With the continuous improvement of rural revitalization policies and the continuous development of new media, digital cultural and creative products have become a good way to promote rural development. Most of the design products of digital cultural creation are based on the local characteristic culture and local unique characteristics, combined with the current popular design aesthetic, processing and reasonable integration through science and technology, and finally form a regional cultural expression mode with regional characteristics. Through the combination of digital cultural and creative products and rural revitalization products, the unique cultural characteristics of the region are highlighted through the cultural innovation design, so as to achieve the purpose of rural revitalization.

Ge Yubin, Du Mingming, Wang Yuhang. Research on the design of digital cultural and creative products with regional characteristics under the rural revitalization policy: taking Lizhu Town of Shaoxing as an example. Frontiers in Art Research (2024) Vol. 6, Issue 3: 33-38. https://doi.org/10.25236/FAR.2024.060306.

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