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Frontiers in Educational Research, 2024, 7(3); doi: 10.25236/FER.2024.070316.

A Study on the Application of Interactive Participatory Teaching Innovation Model in Marketing Management Courses


Lin Liu

Corresponding Author:
Lin Liu

School of Management and Economics, Taishan University, Tai’an, Shandong, China


With the continuous deepening of the discipline of marketing and the rapid development in the industry, marketing management courses have become a pivotal component in business education. However, traditional teaching models are gradually struggling to meet the learning needs of students and the practical requirements of the business world, leading to an increasingly apparent disconnect between theory and practical skills. At present, the education sector urgently requires a teaching method that can enhance student engagement, strengthen the integration of theory and practice, and cultivate innovation and the ability to respond to market changes. In this context, the interactive participatory teaching model, due to its emphasis on student-centered approaches, practical interaction, and feedback evaluation mechanisms, has begun to attract high attention from educators. Therefore, how to effectively introduce the interactive participatory teaching model into marketing management courses to enhance the teaching effectiveness has become a pressing issue in current business education.


Interactive Participatory Teaching, Marketing Management, Applied Research

Cite This Paper

Lin Liu. A Study on the Application of Interactive Participatory Teaching Innovation Model in Marketing Management Courses. Frontiers in Educational Research (2024) Vol. 7, Issue 3: 94-99. https://doi.org/10.25236/FER.2024.070316.


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